Project Summary
Silvermoss collaborated with IHG’s Business Responsibility team to promote their Green Engage water conservation initiative across all InterContinental and Crowne Plaza brand properties. The objective was to develop a collateral kit to kickstart hotels into the Green Engage program by offering a startup box that included a brochure, a sleeve of water-efficient replacement sink aerators, an install tool, and instructions on how to enroll into the program with a larger order of replacement hardware. The promo kit was a critical success in driving hotels to participate in the program that now has over 90% adoption across all brands in the United States.
Practice Areas
- Print + Marketing Communications
- Branding + Identity
Deliverables
- Packaging Design
- 4-color Brochure
- Instructional Card
- Custom Die Design
- 3D Box Printing + Fabrication
- Collateral Printing + Fulfillment
