Project Summary

Silvermoss collaborated with IHG’s Business Responsibility team to promote their Green Engage water conservation initiative across all InterContinental and Crowne Plaza brand properties. The objective was to develop a collateral kit to kickstart hotels into the Green Engage program by offering a startup box that included a brochure, a sleeve of water-efficient replacement sink aerators, an install tool, and instructions on how to enroll into the program with a larger order of replacement hardware. The promo kit was a critical success in driving hotels to participate in the program that now has over 90% adoption across all brands in the United States.

Practice Areas

  • Print + Marketing Communications
  • Branding + Identity


  • Packaging Design
  • 4-color Brochure
  • Instructional Card
  • Custom Die Design
  • 3D Box Printing + Fabrication
  • Collateral Printing + Fulfillment