Project Summary
Silvermoss was enlisted by Coca-Cola and IHG to provide multi-channel creative for their joint ‘Coke Floats Nostalgia’ promotion. This fun throwback promotion involved collaboration with Coca-Cola, IHG Food & Beverage, and mixology experts to deliver adult and non-alcoholic recipes that would showcase all of Coca-Cola’s flagship fountain brands, including Coca-Cola Classic, Coke Zero Sugar, Diet Coke and Barq’s Root Beer.
Silvermoss worked with the Coca-Cola Museum to provide antique archival soda machines, props, bottles and promotional items to photograph for the campaign. The campaign deliverables and launch garnered multiple industry food & beverage awards from Vibe and Cheers.
Practice Areas
- Print + Marketing Communications
- Branding + Identity
- Social Media
Deliverables
- Copywriting & Headline Development
- Hotel-branded Menus & Posters
- Recipe Cards
- Instructional Flyers
- Menu Inserts & Table Tents
- Postcards & Promo Items
- Social Media Posts & Banners
- Beverage Photography & Styling
