Project Summary

Silvermoss was enlisted by Coca-Cola and IHG to provide multi-channel creative for their joint ‘Coke Floats Nostalgia’ promotion. This fun throwback promotion involved collaboration with Coca-Cola, IHG Food & Beverage, and mixology experts to deliver adult and non-alcoholic recipes that would showcase all of Coca-Cola’s flagship fountain brands, including Coca-Cola Classic, Coke Zero Sugar, Diet Coke and Barq’s Root Beer.

Silvermoss worked with the Coca-Cola Museum to provide antique archival soda machines, props, bottles and promotional items to photograph for the campaign. The campaign deliverables and launch garnered multiple industry food & beverage awards from Vibe and Cheers.

Practice Areas

  • Print + Marketing Communications
  • Branding + Identity
  • Social Media


  • Copywriting & Headline Development
  • Hotel-branded Menus & Posters
  • Recipe Cards
  • Instructional Flyers
  • Menu Inserts & Table Tents
  • Postcards & Promo Items
  • Social Media Posts & Banners
  • Beverage Photography & Styling