Project Summary

Silvermoss was enlisted by IHG to provide multi-channel creative for their Americas region Jack Daniels ‘Save The Bees’ promotion. This innovative cocktail promotion involved collaboration with Jack Daniels, mixology experts and IHG Food & Beverage Americas to deliver an innovative cocktail recipes that would showcase both Jack Daniels Tennesee Honey and Tennesee Whiskey. In addition, many of the InterContinental Hotels & Resorts properties were showcasing rooftop apiaries where they were raising their own honeybees to harvest locally sourced honey for the hotel’s kitchen and bar.

Practice Areas

  • Print + Marketing Communications
  • Branding + Identity
  • Social Media


  • Copywriting & Headline Development
  • Menus & Posters
  • Hexagonal Table Tent Pop-ups
  • Promotional Postcards
  • Social Media Posts & Banners
  • Beverage Photography & Styling