Project Summary
Silvermoss was enlisted by IHG to provide multi-channel creative for their Americas region Jack Daniels ‘Save The Bees’ promotion. This innovative cocktail promotion involved collaboration with Jack Daniels, mixology experts and IHG Food & Beverage Americas to deliver an innovative cocktail recipes that would showcase both Jack Daniels Tennesee Honey and Tennesee Whiskey. In addition, many of the InterContinental Hotels & Resorts properties were showcasing rooftop apiaries where they were raising their own honeybees to harvest locally sourced honey for the hotel’s kitchen and bar.
Practice Areas
- Print + Marketing Communications
- Branding + Identity
- Social Media
Deliverables
- Copywriting & Headline Development
- Menus & Posters
- Hexagonal Table Tent Pop-ups
- Promotional Postcards
- Social Media Posts & Banners
- Beverage Photography & Styling
