Silvermoss partners with your company or brand to build, implement and drive comprehensive social media strategy. Our creative team develops branded digital content and video to grow user engagement, increase conversions and improve ROI through innovative strategies and analytics. We gather insights from social monitoring and social listening to foster brand loyalty with trending dialogue and timely messaging.
Social Media Channels & Digital Content Creation
Silvermoss aligns with your company or brand to help identify, create, and manage social media channels that put you at the heart of your consumer audience. We determine your ideal customer profile (IDC), define key performance indicators (KPIs), and employ dashboards to measure the ROI of your social media across earned, owned and paid categories. Our teams are experts in experimentation with targeted micro campaigning and A/B testing to reveal digital content that resonates with customers, drives engagement, and increases conversions. Partner with us to gain an edge.
E-Mail Marketing Content & Publishing
Silvermoss specializes in creating E-Mail marketing campaigns and content that span a variety of different categories. We collaborate with you to create content for new product launches, releases and updates, media and articles, newsletters, investor relations, customer surveys, online learning and educational webinars, meetings and events, E-books and informational content, how-to videos and more. Our team actively tracks and measures user engagement, leads and conversions to ensure that we are continuously improving user journey and strategy.
Blog Content, White Papers, E-Books & Online Publications
When it comes to information marketing, Silvermoss has you covered. We design, author, and distribute digital publications for companies and brands nationally. Whether you are developing thought leadership content for E-Books and White Papers, creating an online SlideShare presentation, a digital magazine or populating your blog, we create branded digital content that establishes leadership in your industry or market. Our goal is to build an increasing audience of loyalists that look to you, your brand or your company as their trusted source. Let Silvermoss get you there.
Video Content Development & Brand Storytelling
Current research shows that video-based social media content earns higher clickthrough rates (CTRs) than image-based ads or posts by 2-3 times, and similarly higher conversion rates. Low-quality videos dominate the web, meaning you need to create something worth watching if you want to make an impact. Silvermoss creates stunning, branded video content in short, segmented clips, taking your social media campaigns to the next level. Our creative video specialists develop targeted ads and posts, based on the specific social channel and audience demographic.
Social Media Advertising & Video Content
Paid social media and pay-per-click (PPC) advertising are becoming the industry standard in driving your brand, building consumer base and driving sales. Whether you are a B2B model business, B2C or DTC product-based business, social ad campaigns are a driving force. More than ever, we can generate more ROI for ad spend than at any time in history. We can develop and A/B test micro campaigns on small budgets to measure effectiveness before going all in. Make Silvermoss part of your social media and PPC advertising team and build a strategy for success.
Social Media & E-Mail Analytics & Tracking
Measuring the effectiveness and ROI of all your social media efforts – paid, owned and earned – are more important than ever before. Cloud-based metrics and analytics platforms help us track, monitor and improve our strategy perpetually, driving better ROI, increased conversions and establishing sweet spots in our social media marketing activities. Silvermoss helps develop social media strategies, plan content calendars and deploy campaigns strategically with monthly reporting that shows increasing performance and conversions over time.