Silvermoss delivers comprehensive branding and identity platforms including logo and trademark design, custom typography and color systems, messaging and tone of voice, visual design frameworks, information graphics, signage and other critical brand components. We help you to build a solid brand architecture that spans across all channels including print, web, mobile, social media and video.
Logo Design & Brand Identity Development
Our creative team specializes in creating original brand marks, logotypes, and emblems that define the core essence of your company, product or service offering. We dive deep into discovery and research before creative exploration to ensure that all criteria are infused into the end product. Additionally, we are experts in re-branding and brand overhaul projects. Brands evolve, grow and change over time – and their identity, message and visual must change with it. We have helped numerous companies transform to embody their new visual DNA.
Namestorming & Brand Origination
Our award-winning creative directors and copywriters are wordsmith ninjas. We love to explore root languages, terminology, colloquialism and code to create innovative names that not only capture your brand, but can be extrapolated into messaging, domains, viral hashtags, social campaigns and advertising copy. We dare to play with spelling, pronunciation, cultural influences, word-blending, and semantics. Then we back it up with thorough research and strategy to present best-in-class ideas that define markets and elevate your image.
Visual Identity Frameworks & Guidelines
Every good brand requires a roadmap to navigate complex multi-channel execution touch points. Without a solid visual framework to establish the building blocks of your identity, it begins to fall apart. Silvermoss develops expert visual identity guidelines to make brand management a breeze. We establish brand color formulas and palettes, typography and font schematics, create icon libraries and information graphic elements, layout grids, imagery and photography standards, messaging and brand voice, UI/UX grids, social and email marketing templates, and presentations.
Brand Strategy, Messaging & Positioning
Silvermoss can help research and identify strengths, weaknesses, opportunities and threats in your market landscape with in-depth analysis. We reveal key competitors, emerging disruptors, and potential areas for breakthrough and innovation. We combine actionable data, reporting and statistics to help formulate digital marketing strategies, define ideal customer profiles (IDCs) and tailor your brand campaigns for ultimate success. Whether you are launching a new product, company or service – or expanding your line – our expert insights provide invaluable guidance.
Packaging & Product Development
Packaging design is mission critical to a consumer product brand – it must stand out both online and on store shelves. Silvermoss studies planograms, merchandising visuals, in-store and online data to see how competitors are positioning and displaying their products. We develop innovative packaging solutions to make your product(s) leap into the minds of consumers across virtual and physical domains. We evaluate shape, substrate, color, composition, cost and viability to bring prominence to your product.
Icon Design & Information Graphics
More than ever, icons and information graphics are coloring websites, social media, digital articles, online presentations and video all over the internet. They have become an essential shorthand for depicting everything from big ideas to complex processes in branding, marketing and advertising. Silvermoss can build icon frameworks to suit your brand, visual identity and tone of voice, so that you have a consistent digital vocabulary to communicate the finer points of your product, service or offering.